NRSPP campaign collaboration success

HVIA supported the National Road Safety Partnership Program’s “Look Beyond the Truck” campaign, launched at the 2023 Brisbane Truck Show, including being activated at the South Bank Truck Festival.

This video explores the initiative’s background and the passion of the many people behind it.

The NRSPP brought a group of heavy vehicle industry leaders together to develop a series of Heavy Vehicle Toolbox Talks (TBT) packages thanks to funding through National Heavy Vehicle Regulator’s Heavy Vehicle Safety Initiative, supported by the Federal Government.

A core element of the TBT has been professional driver interviews which feature as part of a video in the packages. To date over 60 drivers have been interviewed and three key themes emerged from most interviews:

  1. Drivers love their job.
  2. They are highly professional and skilled.
  3. For them to get home safe they need other drivers to be safe around them.

There have been many campaigns around blind spots and educating the public on being safe around trucks but none that aim to create empathy for truck drivers from other road users.

The Humanising Truck Drivers project aimed to change how other road users see the truck, from being an inanimate object to the person inside and thereby being considerate. 

The theme “Look beyond the truck” captured that objective.

NRSPP has been assisted by Swinburne Bureau in branding and monthly promotions for the TBT. They took on the creative design for bringing the campaign to life with the guidance of the industry partners. 

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