HVIA unveils Road Boss, the new industry magazine

HVIA has launched a new cross-media platform that offers members ongoing reach to the Brisbane Truck Show’s highly engaged audience of industry decision-makers.

HVIA’s Graham Gardiner said the new quarterly publication, Road Boss, shares the same vision as the Brisbane Truck Show – produced by industry for industry.

“Just like the truck show, we aim to provide a highly-effective platform for the heavy vehicle industry to come together, share ideas, discuss challenges, and showcase innovative ways to address them,” Mr Gardiner said.

“Road Boss will include a premium quarterly magazine featuring high-end design and beautiful photography, loaded with authentic, engaging, and entertaining stories on the industry’s icons, innovators and colourful characters.

“Complementing this, Road Boss’s digital platforms, including its website, social media channels and monthly EDM, will feature expert analysis of key industry issues and trends as well as snackable excerpts of our big stories including quality video content.

“And just like the industry we seek to serve, Road Boss will deliver all this great content in a refreshingly honest, accurate, lively and engaging way.”

Hitting the road in September with a special commemorative 2023 Brisbane Truck Show edition, Road Boss will be direct mailed to an exclusive database of approximately 12,500 industry decision makers, with a focus on those identified through ticketing data as owners and managers of road transport businesses – including more than 7,500 VIP ticket holders from the 2023 show.

For more information check out the Road Boss Partnership Prospectus here. 

The booking deadline for the September edition is Friday, August 25, 2023. To register your interest see here.

Alternatively, contact Graham Gardiner on 0411 722 684 or g.gardiner@hvia.asn.au.