HVIA has unveiled a flash new website – and fresh brand logo – which reflect its growth into one of Australia’s leading industry associations offering members a diverse range of services, including advocacy, business assistance, training programs, networking and events, and news and information.
Since transitioning from a state-based to national organisation in 2015, the heavy vehicle industry association has experienced rapid growth in both membership and its membership offering, with the addition of a new training platform, a raft of new events including Brisbane Truck Show spin-off TruckShowX, and ROADBOSS, a highly-successful quarterly magazine and cinema-like video series that tells cracking yarns on the icons, leaders, innovators and characters that form the backbone of the transport industry.
Designed by Lucky Boy Agency, under the direction of HVIA’s Vanessa Finnerty, the new website features a modern, user-friendly design that both showcases the association’s rich offering to potential new members as well as providing existing members with easy access to a range of online products and services.
A core feature of the new platform is a dedicated news section through which the HVIA team of industry experts will keep members informed of the latest developments on key regulatory and policy issues.
New members can now also sign up through a new automated process while existing members can now register and/or pay for key events, including quarterly Member Forums, HVIA National Awards, TruckShowX and Brisbane Truck Show.
Driving the new website’s colour palette is a refreshed HVIA brand logo designed by Andrew McLagan Design.
The logo deliberately maintains the traditional colour palette but adopts the commonly used HVIA acronym, modern font and more flexible design. It replaces the previous ‘wheel’ with a road-like ‘I’ to graphically illustrate the HVIA’s heavy vehicle industry focus.
CEO Todd Hacking says the updated brand – along with the new website – ensure HVIA maintains relevance and modernity in a crowded market of industry associations.
It follows on from the recent launch of a new brand logo and website for Brisbane Truck Show, ahead of the next show on May 15-18, 2025 at Brisbane Convention and Exhibition Centre.
The logo was designed by strategic brand and communications agency Zadro and the website by Lucky Boy Agency.
“The past 12 months has been all about setting the foundation of the organisation to cope with the massive growth we have experienced over the past five years and to ensure we have the systems and processes sufficient to adequately service our expanded organisation,” he says.
“This has included major upgrades to our back-end systems including the Truck Show and HVIA corporate websites, modernising our accounting processes, streamlining the organisation’s CRM, overhauling our databases to ensure accuracy and efficiency, and undertaking a brand review to ensure we remain current and confident in our cut-through in what is a crowded web of industry associations.”