HVIA promotes National Rural Road Safety Month

Rural road safety campaign serves as a timely reminder for all road users, as road toll trends upwards

The month of September is National Rural Road Safety Month, hosted by the Australian Road Safety Foundation (ARSF).

Now in its sixth year, the campaign targets regional and rural road safety and is designed to highlight the additional risks that road users face when driving on rural and remote roads across Australia.

The ARSF reports that rural road crashes account for more than 65 per cent of the Australian road toll, and the rate of serious road-related injury in rural areas is nearly twice that of those in major cities.

The campaign serves as a timely reminder for all road users, as Australia’s road toll is tragically trending upwards.

The Bureau of Infrastructure and Transport Research Economics (BITRE) recently reported that during the 12 months up to July 2023, there were 1,234 deaths on Australian roads, representing an 8.4 per cent increase over the previous 12-month period.

HVIA encourages everyone to review and share the Rural Road Safety Month resources, which are available on the ARSF website.